Calling all cake lovers! There’s a new custom cake shop in town, so you’re going to want to plan your next celebration ASAP. Known for their catering, Deliciously Different has now opened The Shop on Dix Avenue, and we caught up with owner Robin Getchell-Smith to find out more about the inspiration for expanding their business, their offerings (from mini cakes to wedding cakes!), and more…
The Shop by Deliciously Different Team | From left: Custom Cake Designer Victoria Androsz, Owner Robin Getchell-Smith, and Client Experience Manager Taylor Ravreby
First, tell us a bit about yourself!
Hi there, my name is Robin Getchell-Smith. My husband Mark and I moved here from Long Island about 16 years ago. We loved the Glens Falls / Queensbury area. Our children graduated from Glens Falls City School District — it was such a great place for the children to grow up.
On Long Island I worked with friends who owned a catering company, and it allowed me to work on the weekends and be home with my kids during the week. I worked events for them mainly, but would also work within the kitchen at times. It definitely gave me insight on how to run a catering company. I am a self taught cook. I grew up with a mother who made most everything from scratch, simple fresh and few ingredients — yum!
Cake offerings at The Shop by Deliciously Different
How did Deliciously Different come to be?
I learned so much from working with my friends on Long Island. After I settled into this area and started getting to know people, I landed a few small catering jobs. It wasn’t until I mentioned it to a co-worker who happened to be getting ready to open her property up as a wedding venue that things got real! Mark and I set up at their first open house and booked our first four wedding events. From there, the rest is history!
We now have a kitchen, office and greeting space at our location at 425 Bay Road. My full time Client Experience Manager, Taylor Raverby, and I have our office space there. Our newly opened Custom Cake Design Studio (The Shop) is located at 430 Dix Avenue. Both properties are located in Queensbury. We have been in business now since 2012. Eleven years — crazy! Our business continues to grow and we couldn’t be more excited about the future!
Tell us about The Shop!
Being in the wedding industry, most local folks never really got to know us. I have always considered opening a retail location to gain more of a local following, but never quite got around to it.
I was inspired to open this new location, The Shop, as a Custom Cake Design Studio because there is a real need in this area. My friend Sandy, owner of The GingerSnap Cake Shop, was operating her cake business in our kitchen and we quickly ran short on space, so I started looking for an additional location.
It took time to find the right place, and by then, Sandy had made the decision to retire. So a new search began — we had the space, now we needed a designer. I am excited to share that we have an extremely talented designer who joined the team in January. Victoria Androsz, originally from Connecticut, was living and working in New York City and has now settled in downtown Glens Falls!
Victoria Androsz, Custom Cake Designer
Tell us about your offerings!
The Shop by Deliciously Different offers beautiful custom cakes all made from scratch with our signature swiss meringue buttercream — so delicious! We offer super cute mini cakes, cake nosh, baker bites and some other baked goods with our main focus on celebration and wedding cake designs.
Our cakes are all available to order online for easy pick up. Of course we are also available for all catering needs. After all, celebrations are what we do!
What has been most rewarding / challenging thus far?
Opening a new business or extension of a business is always challenging. When we purchased the Dix Avenue building I really thought we would be up and running by May 2022. I was a bit off on the timing, as we didn’t officially open until December 6th!
My talented husband and partner, Mark, made all the custom counters and worked tirelessly to get everything just perfect. The interior is so beautiful, we just love the way it all came together.
It is so rewarding being able to offer an opportunity. Our baking team is amazing and I can not wait to watch as the business grows!
Custom cake sketches by designer Victoria Androsz
What's next for The Shop + Deliciously Different?
We are super excited to continue working with wonderful clients to create their dream weddings and events. We are always thinking about our next big idea. We have some things in the works but I am not ready to talk about that yet. You will all have to stay tuned!
In the meantime, you can visit our website to find out more about us or to inquire about how we can be part of your next celebration.
Our website for The Shop is currently being updated, but you can always follow along on Instagram to see what we’re up to with all things cake!
